SERPENTIform @ ArtScience Museum, Marina Bay Sands Singapore

In this new jewelry inspired exhibition themed with Bulgari. This exhibition first debut in Rome back in March 2016. It is currently on showcase at the Level 3 of the ArtScience Museum.

SERPENTIform is an exhibition that explores the many facets of the snake motif that has embodied across time and space and how this versatile motif has inspired the world of jewels, arts, design, fashion, decorative arts and photography.

Epitomizing seduction, rebirth and transformation, the serpent as a symbol has been intertwined for centuries with the story of mankind, capturing the imagination from East to West. Ever since antiquity, the creature’s ability to renew itself by changing skin, to remain in contact with the earth and at the same time rise above it, to sinuously coil itself up, or to defeat threatening predators, has fed myths and legends, stimulating a wide range of artistic practices.

Paying tribute to a motif that has contributed to the Maison’s international fame, Bulgari narrates how the serpent has also inspired many important names in art, design, fashion, decorative arts and photography. SERPENTIform is a multifaceted experience that bridges ancient and modern, thus further underlining the timelessness of such a powerful symbol. The exhibition path unfolds from ancient jewels and antiquities to modern and contemporary artworks by Keith Haring, Niki de Saint Phalle, Alexander Calder, Joan Miró, Franz von Stuck, Marc Chagall, Joana Vasconcelos, Motohiko Odani, Heri Dono and Wu Jian’an, just to name a few.  Original photographic masterpieces from Robert Mapplethorpe and Peter Hujar, as well as delightful vintage evening dresses and costumes from prestigious theatre and cinema archives, further enrich the exhibition.

Bulgari Serpenti creations from the Maison archives and private collections – ranging from the more stylised early models made with the Tubogas technique to more realistic ones with gold scales or enamelled in many colours –convey the fascinating evolution of this sign in the pioneering creativity of the Maison.

Source: ArtScience Museum, Marina Bay Sands

The exhibition beings with the introduction to the snake as a motif in art form and photography before gradually moving into the various themes and finally into the jewelry aspect of the exhibition. It gives off a very interesting yet limited perspective towards the entire design and the limitations of how snakes could be imposed into the art and design sphere. Though it is interesting and creative to a certain extent, this exhibition is either a hit or miss.

There are a few elements of engagements in the digital sphere of the exhibition worth mentioning though. Interestingly, the aspect of using augmented reality to create the serpent and move it around as well as another where you use the iPad to roam the room for the serpent and click on it to allow it to change color.

Exhibition Title: SERPENTIform
Exhibition period: Aug 19 – Oct 15, 2017
Venue: 10 Bayfront Avenue, Singapore 018956

Public Transport:
Bayfront – Downtown Line & Circle Line

Admission info: Refer to the website for more on admission details and promotions.
Social Media:  Facebook | Instagram

More information on SERPENTIform.

Read my previous article about the exhibition at ArtScience Museum here.

Some of the previous jewelry inspired showcases at ArtScience Museum.
Van Cleef & Arpels


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